Among the most potent tools in your sales armory is the informed
and judicious utilization of words and terminology. Words have the
power to entice a prospect, hold the attention of the likely purchaser,
and finally result in the establishment of a relationship that not
simply results in a sale now, but helps to produce other sales activity
in the time to come
and judicious utilization of words and terminology. Words have the
power to entice a prospect, hold the attention of the likely purchaser,
and finally result in the establishment of a relationship that not
simply results in a sale now, but helps to produce other sales activity
in the time to come
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