Greenhouse Operation and Management
A detailed look at all phases of greenhouse management, with emphasis on the business aspect of plant production. Tells how to plan your business for maximum efficency and profit.
by Paul V. Nelson
Publisher: Reston Publishing Company, Inc.
The recent boom in plant and fresh flower sales has revolutionized the entire greenhouse industry. Plants and flowers are now being marketed in places and by techniques unheard of only a decade ago. Plant stores abound in shopping centers, roadside nurseries are springing up near every sizable town, and even supermarkets offer an increasingly sophisticated selection of plants.
Paul Nelson's book not only details the hows and whys of floriculture, but he takes the reader a step further. He integrates sound, cost-efficient theories and practices throughout the text, giving the reader the advantage of planning his own operation for maximum efficiency and profit.
Such important aspects as greenhouse heating and cooling, root media, watering, light, and temperature are thoroughly explained. Nelson also includes material on greenhouse siting and construction, post-harvest handling, marketing, and business management, all necessary considerations for keeping the operation solvent.
The author not only provides a treatment of fundamental greenhouse practices, but he also presents detailed information on various products of value to greenhouse operators. For example, in the section on insect control, he provides lengthy charts on the correct application of numerous brands of pesticides. In the section on post-harvest handling, he advises the grower on how to maintain the high quality of his product through various plant care techniques. In addition, he discusses the best areas of the country for specific plant production and its effect on the market in this country.
The inclusion of chapter summaries and numerous illustrations will aid the reader in mastering the subject matter, and listings of additional readings will allow for more detailed research into areas of particular interest.
The consistent use of practical business considerations for all phases of greenhouse management will make the reader more competent in these areas than the typical student of horticulture.
Condition: Used. Hardcover. Dust cover is discolored and shows wear. Dust cover flaps are discolored. Back dust cover flap is creased. Pages may be tanning from age. Inside back cover shows a bit of wear. Binding is in beginning stages of splitting between pages 20-21.
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