WINNING THE RAT RACE without becoming a rat :: HB w/ DJ

• Hardback book with Dust Jacket by Dr. Kevin Leman
• Over 245 pages
• Copyright © 1996 by Dr. Kevin Leman

" You may know the product, but if you don't know people, you've got some ground
to make up, before you can be the business success you can and ought to be.
Whether it's your client or customer, your boss, your employees, or even yourself,
a better understanding of what makes people tick can pay big dividends.
And most often what makes us tick begins at birth. "

" Winning the Rat Race Without Becoming a Rat is a cutting-edge strategy that puts you in touch with the strengths and weaknesses that come with being a first born, a later born, or an only child.
You'll learn how to turn those strengths and weaknesses into sales advantages both on a personal and corporate level.
Having trouble with a client ?
Maybe it's your first-born perfectionism that's not breaking through your client's last-born tenaciousness.
Concerned that your sales staff isn't generating the results you need ?
Maybe you've got too few charming last borns on the payroll. "

" Leman's win-win approach to getting ahead in the business world combines real-life psychology with principles for success that show you how to sell, manage, and work with others by capitalizing on an often-overlooked aspect of the rat race: human nature.
It's a personal side of business that can equal unparalleled profit. "

Contents includes:

"

1 If All the Psychologists in the World Were Laid End to End,
Would You Leave Them There ?

2 It's 10:00 P.M. ... Do You Know What Birth Order Your
Accountant Is ?

3 Need to Cut a Deal or Make a Sale ?
Call a Later Born - Fast !

4 To See (and Sell) Better, Always Get Behind Your
Customer's Eyes 5 Using Birth Order Secrets to Make the Sale Every Time*
*well, almost

6 Relationships - Sales Are All about Relationships

7 Your Plane Is Taxiing for Takeoff - Is Your Pilot a
First Born ?

8 How to Manage Perfectionists (Yourself Included)

9 Note to Management: Everyone's Different - Especially Those
Last Borns!

10 Good Managers Get the Most from Each Birth Order

11 To Keep Your Power, Give Some of It Away

12 Bet a Winner ... Let the Rats Chase the Cheese

EPILOGUE Portrait of a Winner

NOTES

ABOUT THE AUTHOR "

Both the book and dust jacket are in very good condition with only minor wear.
No torn or ripped pages.
No markings or writing.

plus the shipping cost & handling fee listed below:

==> Contiguous US 48 states ONLY.
==> Sorry but NO INTERNATIONAL SALES Sorry but no sales to Alaska & Hawaii.