TELEVISION AND RADIO :: 1971 HB

• Hardback book by Giraud Chester, Garnet R. Garrison, Edgar E. Willis
• Over 610 pages
• 4th edition
• © 1971 by PRENTICE-HALL, Inc.

Contents includes:

" Preface

Scripts and Commercials

Illustrations

PART I. TELEVISION AND RADIO IN SOCIETY

1. Social Aspects of Broadcasting

2. The Growth of American Radio

3. The Rise of Television

4. Programming

5. The Federal Communications Commission

6. Networks, Stations, and Cable TV

7. Advertisers and Agencies

8. The Audience

9. The Public Interest

10. Politics and Broadcasting

11. Self-Regulation in Broadcasting

12. Comparative Broadcasting Systems

13. International Broadcasting

14. Educational and Public Broadcasting

15. Standards of Criticism

PART II. TELEVISION AND RADIO IN THE STUDIO

16. Inside the Station

17. Technical Aspects of Radio

18. Technical Aspects of Television

19. Elements of Television Production

20. The Announcer

21. Commercials

22. Interview, Personality, and Game Shows

23. News and Feature Programs

24. Women's and Children's Programming

25. Sports and Special Events

26. Television Drama

27. Acting

28. Directing

29. Film in Television

30. Broadcasting as a Career

Glossary of Studio Terms
Bibliography
Index "

This book is in pretty good condition with moderate wear to the cover.
No torn or ripped pages, but there are a few that have folded corners.
The side edges of the pages have a few light dirt marks, mostly visible from the side view.
There are several pages with ink underlining and minor markings.

plus the shipping cost & handling fee listed below:

==> Contiguous US 48 states ONLY.
==> Sorry but NO INTERNATIONAL SALES Sorry but no sales to Alaska & Hawaii.