Vintage_Books_Cookbooks"s Store > COOKBOOKS > Fish/Seafood

On Hold Scarce Unique 1964 VAN CAMP SEA FOOD CO 50th Anniversary CHICKEN OF THE SEA TUNA Adv Recipe Booklet

Titled Creative Cookery with Chicken of the Sea Tuna, GOLDEN ANNIVERSARY, 50 Years of Assured Quality in Tuna, initially a registered trademark of VAN CAMP SEA FOOD COMPANY to RALSTON PURINA, an advertising recipe booklet promo for their canned tuna brand. Scarce and unique shape paperback booklet measures 8-1/4” wide x 4-3/8” high on last page, and each page forward is staggered and measures an approx 1/2” less wide, with the front cover measuring only 3-3-4” wide. This allows immediate visibility and quick accessibility to the booklet’s recipe and category contents, much like the tabs concept in reverse. 20 unpaginated pages with illustrated era drawings. There is no copyright/publication date, but according to Wikipedia, if original Van Camp was founded in 1914 and Ralston Purina purchased in 1963, the 50-year anniversary I’m guessing is 1964. Also, inside back cover is a tiny-print with no-date copyright line: Van Camp Sea Food Company, Division of Ralston Purina Company. This is truly a remarkable piece of history memorabilia and advertising ephemera!

Contents/Recipes Include:

QUICK TUNA TIPS: Chicken of the Sea Hot Potato Salad ~ Chicken of the Sea Tuna Cucumber Toss ~ Scalloped Chicken of the Sea ~ Chicken of the Sea Chow Mein ~ Chicken of the Sea Stuffed Peppers ~ Chicken of the Sea Tuna Dip Italiano ~ Chicken of the Sea Tuna Puff-Wiches ~ Chicken o the Sea Nut-Wiches ~ DINNES IN A DISH: Chicken of the Sea Tuna Curry Casserole ~ Chicken of the Sea Tuna Rarebit ~ Chicken of the Sea Landlubber’s Loaf ~ Chicken of the Sea Hot Tuna Salad ~ Chicken of the Sea Disneyland Tunaburgers ~ Chicken of the Sea Tuna-Noodle-Cheese Bake ~ PARTY DISHES: Chicken of the Sea Sweet ‘N Sour Tuna ~ Chicken of the Sea Tuna-Mushroom-Cashew Casserole ~ Chicken of the Sea Tuna Tostadas ~ Chicken of the Sea Tuna Souffle ~ Chicken of the Sea Tuna-Vegetable Bake ~ Chicken of the Sea Tuna Cocktail ~ Chicken of the Sea Rosy Ring ~ Chicken of the Sea Mermaid Dip

Condition: Good. Non-faded covers and pages are quality with sharp contrasting black print, clean, tight to 2-staple binding, no tears, no chips, no writing, no dog-ears or creases, all pages intact. Staples are rust-oxidized, as shown in images, but easier to overlook with the balance of this scarce booklet in such extraordinarily excellent condition and with the tasty recipes contained. Very light edge wear from storage. Cover/gutter shadow is from scanner, not on item. Books are NOT from smoke-free or pet-free environment. Email with questions or requests. Images are part of the description; please SUPERSIZE them for clarity.

3-ounce securely packed in plastic and padded envelope (not a flimsy clasped or bubble envelope!) First Class mailing. BUYER pays ACTUAL mailing cost - NO HANDLING FEE ... SELLER pays USPS Delivery Confirmation and PayPal fees. Loc: SB1-1

From Wikipedia:
Chicken of the Sea

Company:

Based in San Diego, California, the company markets a variety of other seafood items under the Chicken of the Sea brand name, including clam, crab, mackerel, salmon, sardines and tuna.

The original company was founded in 1914 when Frank Van Camp and his son bought the California Tuna Canning Company and changed the name to the Van Camp Seafood Company. The phrase Chicken of the Sea, first devised as a way to describe the taste, was so successful that soon it also became the company name.

In 1963, Van Camp Seafood Company was purchased by Ralston Purina ... In 1988, Ralston sold its Van Camp division to an Indonesian corporation, P.T. Mantrust, which had financial problems, and the primary creditor, Prudential Life Insurance, became the majority owner.

In 1997 the company was purchased by the investment group Tri-Union Seafoods LLC, made up of three partners:

(1) Thai Union International Inc., a Thai conglomerate based in Bangkok and the then largest tuna packer in Asia and second largest in the world

(2) Edmund A Gann, American owner of Caribbean Marine Service, Co., Inc., a tuna-fishing fleet

(3) Tri-Marine International, Inc., a global trading company formed in Singapore in 1972 dealing in tuna and tuna products headed by Renato Curto, president and majority shareholder. The new owners changed the name of Van Camp Seafood Company to Chicken of the Sea International. In 2000, Tri-Marine International Inc and Edmund A. Gann sold their 50 percent interest in Chicken of the Sea to Thai Union International, Inc., leaving Thai Union the sole owner of the company. Chicken of the Sea International and Tri-Union International LLC merged into one company, still called Chicken of the Sea International.

With the 2003 acquisition of Empress International, an importer of frozen shrimp and other shellfish, Chicken of the Sea's total annual sales climbed to $600 million. In 2006, Thai Union formed a new division, Chicken of the Sea Frozen Foods, to focus on sales of premium quality fresh and frozen seafood products. This division has grown quickly, helping to further grow Chicken of the Sea's brand awareness and distribution in the foodservice and retail industries.

Product Name:

Their advertising mascot, a blonde mermaid with a golden scepter, was introduced in the 1950s and soon became a familiar product icon. The company's official explanation for the name of their product: In the "old days," fishermen referred to the white albacore tuna as "chicken of the sea." It was called this because the white color and very mild flavor reminded them of chicken. The founder of the company thought this would be a unique name for a brand of tuna, and the Chicken of the Sea brand is now widely known in the Americas.

PhotobucketKEY ON ABOVE Button VIEW SELLERS WEBSTORE For MORE “Good-Read” Cookbooks!smiley-FLAMING TRAY.gif
    Payment Methods
    Shipping $1.64
    Payment Policy

    Payment by PayPal debit/credit to CONFIRMED address only. Unless other prior arrangements are made, PayPal payment is requested within 24-HOURS of invoice. If payment not made, or if I have not heard from you, item will be taken off on-hold status and relisted as active.

    I am honored to combine book multiples in one package with one payment, unless item states otherwise. To save you money on MULTIPLE items, please KEY ON the button located to the right of this tab titled "CONTACT SELLER" and send me a message asking for a revised quote. PEND PAYING UNTIL I INCLUDE THE DISCOUNT(S) and email you one adjusted total invoice.

    Shipping Policy

    - - - - - - - - - - Free Local PA Pickup (Manchester/Mount Wolf - York/York Hospital area) - - - - - - - - - -

    Shipment by USPS within 2 business days from receipt and clearance of payment, but I strive for same or following day, except weekends/holidays.

    I also strive for quality packing of your purchase, but do contact me If you would like to purchase insurance (non-Priority insurance is optional) on non-Priority items, but please request BEFORE paying so I adjust invoice accordingly. (Insurance is automatically included for up to $50 for Priority shipments.) If item is insured, but was received damaged, it is imperative to keep ALL SHIPPING MATERIALS should you need to make an insurance claim. All parcels include a tracking number, and you will be emailed that number upon shipment, so we both can monitor its journey to you. Please notify me if your item is not received.

    Return/Exchange Policy

    We do not offer refunds or exchanges .. . All sales are final.

    These books/items are not new unless specified new … they are retro or vintage, and some may come with wear and/or smells. I go to extremes, perhaps, detailing each item attributes and flaws, if any. And I especially include SMOKE and PET clauses in all descriptions, so please don't email me asking if it smells of smoke because you may be able to smell better than I do.

    Please read the description and condition carefully before buying … all sales final, unless I grossly and unintentionally erred or omitted. Questions or comments or requests for more/larger images, please contact me prior to purchasing … I care.

    Other Policies

    Please do not use my description to sell your book. It takes me hours, sometimes, to describe and list names/recipes/contents so you'll know exactly what you're buying.

    Page copy protected against web site content infringement by Copyscape. Do not copy content from the page. Plagiarism will be detected by Copyscape.

    Please Login or Register first before asking a question.
    More from Vintage_Books_Cookbooks's Store